SegaWorld London

Amusement park in the United Kingdom


SegaWorld London
Location
London, England, UK
Status Defunct
Operated 7 September 1996 to January 2000
Owner Chorion
Operator Sega Amusements UK
Operating season Year-Round (indoor)
Slogan Try telling your brain it's not real

SegaWorld London was an indoor theme park located inside the London Trocadero complex in London, England, UK.[1] It was the largest theme park attraction to ever be operated by Sega and was housed in 1/6th of the entire Trocadero complex, housed on over seven floors.

History

Following 18 months of construction, SegaWorld London opened to the public on 7 September 1996.[2][3]

Initially, the park cost £12 to enter and all rides were free. From 16 December, the entry fee was lowered from to £2 and fees were introduced for individual rides. The chief executive of the Trocadero complex stated the change in pricing structure was intended to spread people out between rides and reduce queues. He suggested that British people were less patient than the Japanese and were not happy about waiting in queues for "up to an hour".[4]

Debts and low profits led to Sega opting out of the joint-venture to operate the park in September 1999 and Chorion secured the licensing to Family Leisure, who merged SegaWorld with their existing Funland arcade to form a large seven-floor entertainment complex, later reduced to two, before Funland's permanent closure in July 2011.

Areas

The park was set within seven floors, each one being a dedicated area in the park.

  • Reception
  • Combat Zone
  • The Race Track
  • The Flight Deck
  • The Carnival
  • Sports Arena
  • Exit

Attractions

Defunct

Name Manufacturer Type Opened Closed Fate
Aqua Planet Sega AM5
Digital Universe
Simulator 1996 2000 Repurposed for Funland
AS-1 Sega AM5 Simulator 1996 1999 Scrapped
Beast in Darkness Sega AM5 Walk-Through 1996 2000 Repurposed for Funland
Ghost Hunt Sega AM5 Ghost Train 1996 2000 Repurposed for Funland
House of Grandish Human Co, Ltd. Haunted House 1997 2000 Repurposed for Funland
London's Fastest Dodgems N/A Dodgems 1999 2000 Repurposed for Funland
Mad Bazooka Sega AM4 Dodgems 1996 1998 Scrapped
Power Sled Sega AM5 Simulator 1998 2000 Repurposed for Funland
VR-1 Sega AM3
Sega AM4
Sega AM5
Virtuality
Simulator 1996 2000 Repurposed for Funland

References

  1. "Outings: 'I have seen the future of fun. And it works. Sort of'". The Independent (in English). 1996-09-13. Retrieved 2024-01-10.
  2. Harris, Ed (1996-09-04). "Welcome to Sega's brash, high-octane brave new world". Evening Standard. p. 12. Retrieved 2024-01-10.
  3. "Experience virtual reality with The Daily Telegraph and Segaworld". The Daily Telegraph. 1996-09-07. p. 36. Retrieved 2024-01-10.
  4. O'Carroll, Lisa (1996-12-16). "Segaworld shake-up because the British can't queue". Evening Standard. p. 5. Retrieved 2024-01-10.